Marketing & Sales Lead Goal Calculator


This template includes sections for:

  • Determine the dollar value of marketing leads
  • Agree on an SLA between marketing and sales
  • Monitor the performance of different lead sources to target
  • Benchmark sales close rates across different segments


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A customizable template for calculating & tracking goals with an SLA


Historically, marketing and sales teams have not had the strongest relationships. But companies that align their sales and marketing see an average 20% annual revenue growth, as opposed to the 4% at firms who's teams don't work together.

To help you ensure sales and marketing alignment at your company, we've built this customisable Service Level Agreement (SLA) template to help you calculate and agree upon your lead goals based on sales headcount and marketing & sales conversion rates.